Young Spikes 2018

As the runners-up in Australian Young Lions Digital Category, my partner Kate Foley and I were lucky enough to be sent to represent Australia at Spikes Singapore for the Young Spikes competition. Competing against teams from 15 other countries, we were given 24 hours to develop a digitally-led campaign for the United Nations, HeForShe. This is the idea that won us gold.

Client: UN HeForShe

Proposition: Create a viral campaign to spur men and boys in Singapore to promote gender equality.